4 Strategies for Marketing a Technology Organization and Elevating the Value of IT
Internally marketing a technology organization requires a nuanced approach that differs from traditional marketing strategies. The rapid pace of innovation, the complexity of the products or services offered, and the critical role of trust and credibility all play into how these organizations must approach their marketing efforts. Here are four strategies for elevating the value of IT within a technology organization, along with steps for creating a definitive, successful marketing plan.